2015 · RedditThe Button
On April 1, 2015, Reddit launched an experiment called “The Button”: one 60-second countdown that everyone watched together. Each account created before that day could press it once, resetting the timer for all.
People received different coloured flair depending on when they pressed. After roughly a million presses, the timer finally ran out on June 5, 2015.
It became a fascinating experiment in human behaviour, patience and collective participation. Check Your Balls takes inspiration from that concept and gives it a new purpose. Our timer, colours and goal are our own.
Every NovemberMovember
Movember is a global movement raising awareness of men's health, focusing on mental health and suicide prevention, prostate cancer and testicular cancer.
We wanted to turn a simple internet experiment into a reminder for men to pay attention to their bodies. Not just another viral button, but something with an actual message.
NowInternet culture meets real-world awareness
The internet can bring thousands of strangers together around something as simple as a countdown.
What if we used that same collective energy to spread an important message? That's how Check Your Balls was born.